Zuckerberg's Own Facebook Data Sold To Cambridge Analytica

Zuckerberg testified for around five hours in a Senate hearing on Tuesday.

Wearing a dark suit and tie and prefacing nearly every remark with "Congressman" or "Congresswoman", Zuckerberg appeared even more controlled than he did on Tuesday, as he refrained from cracking jokes and flashed few smiles. From initially dismissing the claims, the company eventually came around to closely looking at what transpired and revealed that it had found 500 inauthentic accounts and pages having spent up to $100,000 on ads, which around 126 million people had seen. "Not just with the U.S. midterms, but around the world, there are important elections in India, in Brazil, in Mexico, in Pakistan and in Hungary", he said.

Rep. Jan Schakowsky (D-IL) tried to get Zuckerberg to name an exact deadline for when Facebook would complete the audit.

"This is an arms race". We're going to do that, too.

"It is clear from congressional testimony that self-regulation alone is not working and that regulatory oversight is needed in the United States in order to ensure safe social media.".

"2018 is an incredibly important year for elections".

"I do imagine that we will find some apps that were either doing something suspicious or misusing people's data", he said. "The only thing that would work is legislation that limited what ad-tech systems could take and how long they could keep it". We shouldn't have taken their word for it. "We want to make sure that we do everything we can to protect the integrity of those elections".

UK-based political consultancy firm Cambridge Analytica is reported to have denied using data of Facebook users in India. "We've had a review process for apps for years".

As Whitehouse put it, "If they were running through a corporation domiciled in DE, you wouldn't know that they were actually a Russian owner".

Diana DeGette, a Democrat from Colorado, gave Mr Zuckerberg a rough ride over what she said was as an imbalance between Facebook's financial might and the lack of monetary penalties for privacy breaches.

Under mounting pressure over the hijacking of its user data by a British political consultant, Mr Zuckerberg reiterated his apology for the historic breach, before being grilled over how Facebook collects and protects people's personal information.

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Losing control: Doris Matsui, a Democrat from California, argued that "we might own our own data, but once it's used in advertising we lose control of it".

"A$3 number of people suggest that we should offer a version where people cannot have ads if they pay a monthly subscription, and certainly we consider ideas like that".

"It was my mistake, and I'm sorry". "It certainly doesn't feel that way to me", he said, breaking into a smile as the audience laughed.

Facebook COO Sheryl Sandberg said in a recent interview that Facebook has thought about turning to paid models so that users could opt out of sharing their information with advertisers.

Blackburn fired back, "Let me tell you something right now: Diamond and Silk is not terrorism". "That would be a start".

Another was age: The average age of senators who questioned Zuckerberg is 62, with several in their 80s. And the tech illiteracy of numerous senators hampered the efficacy of much of the questioning, with Zuckerberg at times having to explain basic features of the social network.

But many appeared out of touch on the fundamentals of how Facebook works and lobbed mainly softball questions.

"Acknowledging responsibility for the content shared on the platform changes how Facebook ought to engage in gatekeeping and fact-checking, and how the government might go about regulating the industry".

Many may beg to differ on a statement like that coming from the man who heads the company with so much online pull. And I think that Mark Zuckerberg is seeing that that is not playing so well in the public.

Facebook shares closed up 1.2 percent on Wednesday after dips earlier in the day.

  • Adam Floyd