Apple is developing it's own MicroLED displays for future devices
- Author: Toni Ryan Mar 24, 2018,
Mar 24, 2018, 0:40
That said, the 5.85-inch OLED iPhone will surprisingly be the cheapest of the three. In that case, the premium would likely be justifiable since Apple would be delivering much more value in the form of a larger device for roughly the same price as the current iPhone X.
Digitimes Research analyst Luke Lin said in a research note, the new 5.8-inch model of the iPhone will have a total bill of materials (MBOM) over 10 percent lower than the iPhone X had when it was initially launched.
Apple's previous flagships, the iPhone 8, iPhone 8 Plus, and iPhone X didn't sell as well as expected, and so Apple is intending to commence the production process of its upcoming smartphones earlier to revive the sales of its smartphones.
According to a report in Taiwanese publication Digitimes, Apple could launch a 5.85-inch OLED iPhone that would be cheaper to manufacture than the original iPhone X (REVIEW).More news: Tar Heels leaning more on their big men
An Apple sales associate speaks with a customer waiting to purchase a new iPhone X in NY, U.S., November 3, 2017.
Lin further goes on to say that previously Apple had planned to use LCD panel for the 5.85-inch iPhone. This was due to the lower-than-expected demand for the iPhone X. Additionally, analysts from Nomura stated that customers did not want to shell out a lot of money for the smartphone's high price and prefer to opt for under $999 handsets. "However, the project was shut mid-February and maybe eventually terminated". However, the two companies have reached an agreement where there won't be cost increases. But there's still no confirmation as to when will Apple employ its own displays on its iPhones.
To support its affordable price tag, the new 5.85-inch iPhone X successor will incorporate low-level specification components than its 6.1-inch LCD counterpart - e.g. We could see Apple displays used in the Apple Watch, iPhone, iPad, and maybe even MacBooks in the future, but there's one big problem: MicroLED is extremely hard to manufacture. Because of that, some may have presumed that Apple is done with flirting with OLED screens and that the iPhone X may have been a one-time thing. This shows that there's room for Apple to improve - and, frankly, improve dramatically - on this relatively annoying aspect of the iPhone X in future models.