Google And Amazon's Feud Is Getting Ugly - And Might Affect Customers

Since that hasn't happened and Amazon refuses to not only not sell Chromecast, Google Home, and some Nest products, they don't seem interested in adding Google Cast to Prime Video either, time is up. Google today announced that it's yanking YouTube off the Echo Show again.

As you may recall, Google wasn't too happy with the way Amazon had initially implemented YouTube on the Echo Show.

For Google, however, the loss of revenue from Amazon's website, and the minor inconvenience of Amazon apps not casting is nearly inconsequential.

Is Google right to withdraw the YouTube app as a result of Amazon's actions? In a move that echoes contract spats between television networks and cable providers, Google Inc. has announced that it will drop YouTube support for Amazon.com Inc.'s Fire TV and Echo Show media devices starting January 1.

Google has taken a swipe at Amazon by pulling its hugely popular YouTube service from Amazon's Echo and Fire streaming devices.

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Based on a statement from Google, the latest development in its battle with Amazon reaches back to Amazon's decision in 2015 to stop selling Google's Chromecast as well as the Apple TV. Amazon Prime Video subscribers already can't use the Google Chromecast to stream to their TVs because Amazon doesn't support it.

As the world's largest online retailer, it's no surprise that Google is so keen to be featured on Amazon's stock list. They're going to know that, while driving home, they can ask Google or Amazon to deliver a product, all while sitting in traffic. "Google is setting a disappointing precedent by selectively blocking customer access to an open website", a spokesperson said.

While the original app lacked key YouTube features like channel subscriptions, related videos, commenting and sharing, among other things, the new version of YouTube that replaced it now overlays voice controls on top of the experience, which Google claims is a violation of its Terms of Service.

Industry analyst Richard Windsor from Edison Investment Research said the market rivalry between the two companies could hinder an agreement being reached. In apparent response, Amazon stopped selling some products by Nest (an Alphabet company like Google). You still can't buy an Apple TV from Amazon either. "We hope to resolve this with Google as soon as possible".

Both companies should reach at an agreement and resolve these issues to avoid inconvenience to consumers.

  • Desiree Holland