Tencent making PUBG more socialist and traditional in China

South Korea-based PUBG Corp., a spinoff of Bluehole that now exclusively administers "PUBG", has signed a publishing agreement with Tencent to release the "Battle Royale" shooter to the Chinese market.

With 22 million people around the world owning PlayerUnknown's Battlegrounds accounts, having half of the game's players occupy servers that aren't their own local areas affects each game's lag and bullet detection. However, the company will work to alter the game in order to make sure it is in "accordance with socialist core values".

After months of behind-the-scenes negotiations, Tencent, which just overtook Facebook in terms of market value, announced on Wednesday that it will handle PUBG's publishing rights in China.

There's a few bits in that update on the official PUBG site that may interest fans including a tweaking of the hit damage, a number of audio alterations, and a couple of bug fixes.

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"We will localize and operate the game by catering to the preferences of Chinese gamers", noted Tencent Senior Vice President Steven Ma.

PUBG, a multiplayer last-man-standing survival game, has sold 20m copies since its March release.

NetEase added red banners to Wilderness, a mobile survivor game, bearing slogans such as "safeguard national security, safeguard world peace".

To avoid criticism over its upcoming release, Tencent has reportedly promised to offer "healthy, positive cultural and value guidance, especially for underage users", according to Reuters. The companies also plan for "a fair and sustainable ecosystem by seeking co-existence with key stakeholders including live streaming platforms, media and PC cafes".

  • Toni Ryan