Apple Augmented Reality glasses move step closer

Vrvana had been working with the likes of Audi, Tesla, and Valve, so whether that work will continue under Apple banner will have to be seen.

Vrvana previously made the Totem VR headset, which was technically impressive but never made it to market.

Apple has acquired Vrvana, the company behind the unreleased Totem virtual reality (VR) headset, according to TechCrunch.

While camera-based mixed reality solutions have previously been criticized for featuring a nausea-inducing lag, the Totem nearly eliminates the problem with a lag that's been cut to only 3ms.

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Citing two unnamed sources, TechCrunch says Apple paid $30 million for Vrvana.

Apple has not confirmed the acquisition, but has not denied it either. The acquisition would indicate that Cupertino is gathering assets to make its planned push into the AR market. The headset tracks head position and the location of the user's hand for manipulation of virtual objects. Well, the company's headset used a camera-based approach to augmented reality, differing from the likes of Microsoft's Hololens, which utilizes a projection-based display.

The Totem holds a number of advantages over these systems, most notably in that it is able to overlay fully opaque, true-color animations on top of the real world rather than the ghost-like projections of other headsets which critically can not display the color black. Hand tracking is one of the technologies that Apple's PrimeSense team in Israel has brought to Apple. It is reported that the company's CEO and a dozen employees have already started work in the respective Department Apple. With AR tech, the consumer would no longer need to carry a phone, as texts and videos would be available even without the device. Those using abusive language or negative behavior will result in being blacklisted on Disqus.

  • Toni Ryan