Color preferences - Wikipedia, the free encyclopedia

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The preference of a color is an aspect that studies psychology. In color psychology, color preference is the tendency for an individual or group to prefer some color over others, including a < b> favorite color . Every day more importance is given to color psychology studies because of its commercial importance: product sales, decoration ...


In general, people we have a connection with certain types of colors due to experiences relative to those colors. Children who paint purple animals in kindergarten will prefer purple color in adulthood. This can also have negative influences. In a study with Berkeley University students they found that they preferred the colors blue and gold (the colors of the university team) and that they hated red and white (the colors of rival Stanford team).

Color preferences in children [edit]

The age at which children start to show a preference for color is around 12 weeks. The perception of color in children between 3 and 5 years is an indicator of their state of development. Color preferences tend to change with age. A recent study has pointed out that preference for colors might be related to associative learning.

Color Preferences in Different Societies

Green represents danger or disease in Malaysia but envy in Belgium and the USA. In other connotations, green symbolizes love, happiness, good taste and adventure in Japan, sincerity, confidence and reliability in China and good taste and adventure in the US

Red means bad luck in Chad , Nigeria and Germany, but luck in China, Denmark and Argentina. It shows ambition and desire in India, and love in China, Korea, Japan and the United States. Yellow symbolizes warmth in the USA. but infidelity in France. It is associated with envy and jealousy in Germany and Russia, while representing happiness, good taste, loyalty and trust in China.

Purple is the color of love in China, South Korea and the USA. but symbolizes rage and envy in Mexico, sin and fear in Japan.

  • Adam Floyd