Teens to behave nicely, Facebook buys app with 5M downloads
- Author: Desiree Holland Oct 18, 2017,
Oct 18, 2017, 0:26
For now, the tbh app is not expected to change under Facebook's ownership. TBH, whose name is internet slang for "to be honest", says more than 5 million people have downloaded its app since it launched August 3. This suggests that tbh's widely recognized name and distinctive style persuaded Facebook that it would be better off buying tbh than trying to clone its functionality - something that Facebook's coders could easily do in a very short space of time.
Users can also set up their own polls but to curtail foul play these must be approved by the app team prior to publication, with an inherent emphasis on positivity in stark contrast to the often negative tone of content posted on Facebook itself. The questions cover such things as notes of affection ("I will marry them"), straightforward compliments ("Freckles on fleek"), endorsements and sarcasm ("Would drive to your house and wake you up to tell you who finally texted back").
Financial terms of the deal weren't disclosed but according to TechCrunch, it is likely to be somewhere around less than $100 million and will not require regulatory approval.More news: Now Google Finds Trace Of Russian Bought Ads On YouTube, Gmail
"We were compelled by the ways they could help us realize tbh's vision and bring it to more people", tbh said.
Still, it's unusual for Facebook to take interest in an app that promotes anonymous activity. But it will have more resources owing to Facebook. "We felt that people craved genuine and positive interactions in their online experiences", "tbh" said in a statement.
It's aimed to improve the mental health of teens, and the people behind it - Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon - say that the next milestone for the internet age is "meeting people's emotional needs".