Messenger ads becoming available to advertisers globally - Messenger Platform - Facebook

Facebook says that it will roll out Messenger ads to some users at the end of the month and then expand the beta test to more as it receives feedback.

Following a test with users in Thailand and Australia, Facebook Messenger announced it'll be rolling out ads to all users, Venture Beat reports.

Messenger has 1.2 billion monthly active users, so it makes sense for Facebook to start turning that number into revenues.

They won't appear in conversations (for now, at least), but will begin to show up for some users between conversation threads on the Messenger app's home screen. The social networking giant has also tested Click to Message ads in the U.S., which appear in Facebook's News Feed but then link to an experience in Messenger.

"We'll start slow", Chudnovsky explained.

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"Advertising is not necessarily everything, but it's definitely how we're going to be making money right now".

As for when you can expect to start seeing these ads, Facebook isn't quite sure.

The first is referred to as "Messenger ads", which are found in the home tab of the app.

Facebook revenue growth was expected to throttle back "significantly" this year as the social network runs out of room to post ads, chief financial officer David Wehner said during an earnings call with analysts. Facebook also has 60 million businesses linked to it. The competition would ensure there is one ad or the other for you to put up with when trying to message your friends using the Messenger app. Also, companies can only send sponsored messages once they have had a conversation with a user. When the trial is finished, any advertiser in the world will have the option of purchasing ad space in Messenger, and increasingly more users around the globe will be able to see the ads. Australian department store David Jones used the offering, with its GM marketing and communications, Michiel Tops, saying the Messenger ads have been a "powerful addition" to its digital advertising campaigns. It allowed businesses to build Messenger bots and communicate to users directly.

  • Toni Ryan