Amazon Beta testing "Prime Wardrobe" system

The New York Times reports Prime Wardrobe represents the latest in Amazon's ongoing process of eliminating every barrier to shopping online.

Shoppers receive a 20 per cent discount when they keep five or more items. They then have seven days to try on the items and decide what to keep.

If you love to shop for clothes on Amazon but have had some not-so-good experiences with how the clothes fit or look when you try them on, then this new program from Amazon Prime may be right for you.

Prime Wardrobe already has big fashion brands such as Adidas, Calvin Klein, Levi's and Hugo Boss signed on. Amazon is the largest seller of clothes online in the US and is likely to achieve a market share of almost 20% in the USA apparel market by 2020.

More news: APNewsBreak: About 4000 more US troops to go to Afghanistan

Buying clothing online can be tricky because of size issues. Amazon has a distinct advantage here in that Prime Wardrobe will come baked into the Prime membership, meaning there is no added cost to use it. Meanwhile, startups Stitch Fix and Le Tote send customers curated items they can try on and return. Prime Wardrobe is free for Prime members, and the company doubtlessly hopes it will help attract more subscribers while encouraging people to buy clothes from its store.

Amazon is expected to surpass Macy's this year to become the biggest apparel seller in the U.S. this year, according to Cowen & Co. They expect Amazon to increase its share of the USA clothing market from 6.6 percent a year ago to more than 16 percent by 2021.

Amazon says the service will feature more than one million fashion items, including brands outside Amazon's private labels.

The service will be an option only for members of Amazon Prime, the company's membership service, which, for $99 a year, offered customers fast shipping at no extra charge, a streaming video service and other benefits.

  • Rita Burton