Snapchat in its latest update get Custom Stories

Almost three years later, Instagram is adding the same feature to its clone of Snapchat Stories, which shows photos and videos that disappear after 24 hours.

Stories can now be customized around a specific event or location, like a birthday party or a trip.

Possibly exciting for some, there's a chance your photos and videos can be added to a larger story, too.

Instagram said it will also begin to introduce hashtag stories on Explore to help users find stories related to their interests. That means groups of friends might make a game out of keeping their shared Story alive, much like some Snapchat users strive to continue their "snap streaks" with other Snapchatters.

These stories can also be configured to allow friends of your friends to modify it. Let us know in the comments if the feature is live for you.

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Instagram Stories wants to be your window into what's going on around a topic or place right now, so it's adding a way to search Stories two months after Snapchat did the same. But in the realm of mobile-first apps, it's encouraging to see social networks attempting to become more of an extension of our social lives rather than a replacement.

Facebook also introduced an nearly identical Stories feature on its flagship platform in late March, and also now offers similar features on Messenger and WhatsApp.

The new features will be rolled out to users on iOS and Android from Tuesday, it was confirmed.

The new Stories are similar (surprise, surprise) to Snapchat's recent update that expanded its own Stories with a new search tool, which is available in some cities.

The move comes amid rival Facebook Inc (NASDAQ:FB) copying essentially all of Snapchat's key features, integrating them on its namesake platform as well as on Facebook-owned Instagram.

  • Toni Ryan