Warren Buffett Isn't the First Person to Appear on a Coke Can
- Author: Rita Burton Apr 05, 2017,
Apr 05, 2017, 1:44
Cherry Coca-Cola was first launched in the United States in 1985, it was only just introduced to the Chinese mainland on the 10 March.
Warren Buffett's face will appear on cans of Cherry Coke in China, an attempt by Coca-Cola to capitalize on its biggest and most famous investor.
Buffett's investment firm, Berkshire Hathaway Inc., owns 9.3 percent of Coca-Cola - a holding valued at about $17 billion.
For a limited time, shoppers in the country of 1.3 billion people would be able to buy cans of Cherry Coke printed with Warren Buffett's face, Bloomberg reported. At his company's annual meeting a year ago, he said his happiness from drinking the soda outweighs health benefits from eating more vegetables.
Business leaders in China tend to have an outsized following, in some cases greater than that of sports stars, according to Shaun Rein, founder of the China Market Research Group.More news: PV Sindhu beats Carolina Marin, clinches Indian Open crown
Coke began selling Cherry Coke in China on March 10.
Buffett has a huge following in China, where he is admired for his success as an investment guru. The investor will not be paid for the promotion Buffet once said that he was "one-quarter Coca-Cola", admitting that he drinks five cans of Coke a day. Berkshire Hathaway, in addition to being Coke's biggest shareholder, owns almost 10 percent of Chinese auto maker BYD Co.
And Coke was happy to have his support in China.
Coke was "surprised when Mr. Buffett agreed to the idea", Shelly Lin, the company's marketing director in China, said in a post on its website.