Amazon tests grocery pickup service in Seattle
- Author: Rita Burton Mar 29, 2017,
Mar 29, 2017, 1:59
However, Amazon Go is not the first venture into physical store operations as the company previously opened a number of traditional bookstores. With that store, users will be able to walk in and pick up groceries on their own, then walk out without needing to go through the cashier process.
An Amazon worker wheels back a cart after loading a bag of groceries into a customer's auto at an AmazonFresh Pickup location Tuesday, March 28, 2017, in Seattle. When placing an order, customers will choose a pickup window; for AmazonFresh members, orders can be ready in as little as 15 minutes.
The stores in Seattle's SODO and Ballard neighborhoods are free to use, with no minimum orders. It also plans to expand on its Amazon Go concept into a full-sized grocery store.
For more about AmazonFresh Pickup, you can read the frequently asked questions and get more answers for yourself.
That's right, after using the hammer of ecommerce to slow roast the competition, it's increasingly looking like Amazon is determined to take over the physical retail world it appeared to shun so many years ago.More news: Cheerios maker General Mills' sales miss estimates
All of this is bad news for the Amazon.com, Inc. store. According to anonymous sources cited by the United States and world news site, the technology in the store is having problems when there are more than 20 customers shopping in there.
Amazon is reportedly delaying the launch of its Amazon Go store due to some technical issues.
Current curbside pickup options have problems, including subpar produce and long wait times for pickup, said Scot Wingo, executive chairman of e-commerce consultant ChannelAdvisor. The location also sells "Amazon Meal Kits", which includes all the ingredients to cook a meal for two (think: Blue Apron or Hello Fresh). They tend to have less selection but offer a nice browsing experience.
But when they open to the general public, they're to be exclusively for members of Amazon's $99-a-year Prime loyalty program.