Cheerios Giving Away 100-Million Seeds to "Bring Back the Bees"

Honey Nut Cheerios has stripped its familiar mascot Buzz the Bee from its cereal boxes as part of a company-wide effort to alert the public that honeybees are dying off at a unsafe rate, and that doesn't just spell disaster for cartoon spokesmen.

Cheerios launched a campaign called #BringBacktheBees to send 100 million free packets of wildflower seeds.

Cheerios is also committed to filling its own oat farms with wildflowers to give bees more places to pollinate.

According to the Cheerios website, the company is anxious about declining bee populations. It also cites studies that report one in three bites of food are made possible by bees and pollinators, 42 percent of USA colonies collapse din 2015 and that 70 of the top 100 food crops are pollinated by bees.

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A popular breakfast cereal wants to help restore the bee population.

"Buzz is missing because there's something serious going on with the world's bees", according to the Cheerios website. So, if the pollinators, like bees suffer, so do food sources. Pollinators play a vital role in plant reproduction. In January, a North American bumble bee was added to the USA endangered species list for the first time. With the exception of disease, which may occur naturally, the collapse of bee colonies is thus mainly attributable to our activity.

"Listing the bee as endangered will help us mobilize partners and focus resources on finding ways right now to stop the decline", Wildlife Service Midwest Regional Director Tom Melius said.

  • Toni Ryan