Spotify Will Take on TIDAL With Hi-Fi Music Tier
- Author: Desiree Holland Mar 03, 2017,
Mar 03, 2017, 0:49
TIDAL's premium Hi-Fi tier has been a unique selling point for the music-streaming service, one that has been exclusive within the streaming arena - until now.
Spotify is currently testing a new Hi-Fi feature, aptly titled Spotify Hi-Fi, which offers lossless CD quality audio - a feature that Tidal subscribers have enjoyed for a while now.
Spotify began the test with select users yesterday, offering "hi-fi quality lossless" streaming at $5, $7.50 and $10 above the $10 per month price for Spotify Premium. In a statement to The Verge, Spotify said, "We are always testing new products and offers but have no news to share at this time".More news: France wants Barack Obama as their next president; Thousands sign petition
Put another way, Spotify spent less than half a year adding about half an Apple Music. It makes sense that Spotify might want to give users the option-as a bonus, the new tier will bring in more revenue.
Spotify is preparing to launch a lossless audio version of its streaming service, according to multiple sources. Signing up might also get audiophiles a free vinyl and discounts on future vinyl purchases.
For the average music listener, as long as you have your mp3s or your music streaming service and working earphones or headphones, then you're good to go. As more people have come on board, Spotify and Apple Music are emerging as the early leaders. An official release of the new plan shouldn't be too far off, as pricing details are now slowly emerging to a subset of users. It would be interesting to see if Spotify could do a better job of upselling the HD service, given it is starting with a much bigger userbase.